signalo
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How it works Proof Simulated Customers
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89% match with real people

Benchmark your ads
on simulated customers.

Assess your next big decision with simulated customers grounded
in real human data. Get a clear verdict in minutes, not weeks.

Run your first test See how it works
1 million

real answers from 2,000 people

3 million+

real records behind our professional panels

89%

match with real people

Competitor benchmarks

See which competitor ads land better than yours.

We pull the ads your competitors run on Meta and Google today and test yours beside them.

Communication audit

Catch weak messages before your customers do.

See what confuses people, what they doubt and what they miss, in their own words.

How it works

Know the winner before you launch.

Your options, your customers, and their reasons.

Messages or banners. Add a competitor's to compare.

Say who buys from you. Signalo builds simulated customers to match.

The winner, the weakest, and the reasons in customers' own words.

Checked against real people.

Real people answered first. Then the simulated customers.

We take studies where real people have already answered, put the same questions to simulated customers and compare the results.

This is one of eight: a published health study where 1,536 real women rated 11 cervical screening messages from 1 to 5. Then 864 simulated customers rated the same 11.

Real womenSimulated customersAverage rating, 1 to 5
Your health is in your hands.3.63 3.20
Did you know? It is recommended...3.48 3.16
Did you know? Doctors recommend...3.46 3.09
There is a plan for your life...3.43 3.26
Did you know? Everyone with a cervix...3.40 3.11
Important even if not sexually active.3.35 3.02
Even if you received the HPV vaccine...3.29 2.85
Don’t put it off.3.27 2.98
Good news! Screening can prevent it.3.26 3.18
Monogamous or into hookups...3.12 2.90
Schedule your screening today.Last for both2.45 2.38
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What a Simulated Customer is

Built from real data, layer by layer.

Every simulated customer starts from real people's data. Signalo adds the rest in layers.

  • From recordsDemographics - age, income, region, education
  • MeasuredCore Traits - real psychology scores (US adults)
  • EstimatedBuying Traits - 34, such as price sensitivity
  • From researchMarket Signals - source-checked market findings
  • Per studyBehaviours and brand awareness - set for your study

Create with AI

Prefer to talk it through?

Describe the decision in chat, for example "which of two slogans works better for US dentists". The assistant picks the test and the audience, builds the study with you, and hands it over for a last look before it runs.

Before you spend

An early signal on your message, before you launch it.

Pick a panel, add what you want to test, and read the Verdict in minutes.

Run your first test Create with AI